Advertising device



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L. w. STONEQUIST ET AL ADVERTIS ING DEVICE I Filed March 1. 1920 5 Sheets-Sheet 4 Sept. 6 1927. I

L. W. STONEQUIST ET AL ADVERTISING DEVICE of the back of this film or sheet.

Patented Sept. 6, 1927.

UNITE STA-res PATENT; sa

LAWRENCE W. sTonnoUIs'r, CHARLES nor'rur/r, Ann nnrno'n-iqssonneorsa, or

' cnroaeo nnrnons.

ADVERTISING DEVICE.

Application filed March 1, 1920. Serial No. $62,605.

This invention relates to advertising devices and has for its object to provide a new and improved device of this description. The invention has among other objects to provide a device which can be located at any desired point and which will give the effect of moving figures by means of the manipulation of aiseries of lights. The invention has other objects which are more particularly described in the following .de'scriptipn.

eferring now to the accompanying drawings Fig. 1 is a View with the front side of the device removed shnwing the interior; I

l ig. 2 is a rear view ot the front side ot the device; I v

Fig. is a view of the circuit controlling contacts;

Z1 is a view similar to Fig. 4 showing tllfi motor and driving connection to the circuit controlling device;

Fig. 5 is a sectional view taken on line -5 L t F e- Fig. 6 is a sectional view taken on line Like numerals refer to lilge parts through out the several figures.

In the particular device shown for pur poses of illustration, We have shown one form of device embodying the invention the form being simplified to facilitate the. exf planation and make the invention readily understood. In this construction we provide a suitable casing 1 containing the mechanism and provided with a transparent or translucent front 2. This front for an ample may be glass and is preferably remo vr able from the casing. Back of the front 2 is a iilm 3 (see Fig. 2) carrying a series of pictures, characters or gther devices which it is desired to represent as moving. These pictures or characters are located on the back of the film so that they do not show under ordinary conditions and Fig. 2 is a View I A c It will thus be seen that the figures to be displayed cannot be seen from the front of the device when it not operating. It will furth r be seen that only one sheet or fil n is necessary.

Some means is provided for prodncing a light back of the figures so as to make them visible tromthe frontof thedevice. .When

a m v gure s P ided the li h n means is arranged so asto successively produce a light back of the several figures.

These figures-are arranged in different ppsitions so that as the light eiiect is ,sncces siv ely produced the figure seems to move forar re s P in t p i by pmiid ns it r a ar e fi u In he Particula enstr i n lu e e ha e an need a Series o i hts in a riesof einpe t sts back of the figures, one compartment tor can; figure or group of figures, thearrange-v ment being snch that tllf llght w lll notbe transmitted from one compartment to other thus lighting up only one figure or set of figures at a time.

In the construction shown we have prg-.

vided'one set of figures 4 (see Fig. 2) which i in this case is illustrated as a woman walking. There is another set 9f figures 5 which;

also illnstrates a woman walking, andthe arrangement is such that these two women meet 6 and r aten a ne e t er to.

the door 8 of a house or store and pass into this door. The figures illustrated in Fig. 2 are reversed as this is the back of the sheet or carrying the figures. When in position the figures move from left to right,

In Fig. 1 we have shownfthe casing 1 with the front and the film orsheetremoved, In the casing are a series of compartments 9 to 24 inclusive. Thecompartinents 9 to 1? are back of the set of figures extending in Fig. 2 from the right hand'edge to the point- B. while the-remaining compartments are bail; of the twofignres extending to the door. These compartments are provided with l ghts 7 to T which are preferably electric lights. The compartments are tormed by walls 25 which are preferably removable and adjustable so that the compartments may be; made of any desired size to accomr mo-tiate fignres of any desired size. A simple way of making these cgmpartments adjustableis to formthe top and bottom of the walls 26 and 27 of corrugated metal,

The side walls 25 may be also 'm'adeo't metal and maybe slipped into one of the grooves as illustrated. In order to adjust the size of the compartments it is only necessary to pull ut the side Wall and move it to a different position. The second set of figures 5 are arranged in front of the compartments 28 to 35 inclusive (see Fig. 2) each of which contains a light 36 to 43 in elusive. \Ve may combine with themoving characters certain stationary pictures, such as advertisements or the like, and we have shown a series of compartments 14: to 57 in elusive which can be used for this purpose. 'Some of them can be used for the moving characters if desired. It is desirable to arrange the characters so that the light from one compartment will be confined to one character or set of characters and will not leak into an adjacent compartment. In the particular construction shown we provide for this purpose gaskets between the walls 25,26 and 27 and the sheet carrying the characters. In Fig. 2 we have shown these gaskets surrounding the characters but, of course, they may be arranged in any desired manner. Some suitable mechanism is provided for lighting the lights at the proper time. For purposes of illustration we have shown a contact device operated by a motor 60 which in this instance is shown in a comartment 61 at the end of the casing 1. his motor rotates a contact arm 62 (see Figs. 1, 6 and 10). This contract is provided with a series of contacts 63 to 67 inclusive,

which during the rotation of the arm engage contacts on the contact support 68 This contact support is arranged with an inclined face, that is, is formed conical or higher at the center than at the edges, so that the several sets of contacts may be arranged at different. levels as clearly illustrated in' Fig. 6.

In Fig. 10 I have shown a diagrammatic arrangement of the several circuits including the motor 60, the rheostat 68, the switch 69 and the plug 7 0, by means of which the entire device may be connected in circuit by means of a cord 71. The switch 69 may be placed on the back 72 of the casing as illustrated in Fig. 10 and the plug may be inserted in position by lifting the hinged cover 73 which covers the opening into which the plug is received. The rheostat 68 "may also be placed on the back of the casing and the resistance is controlled by the arm 74. The arm 62 must be rotated at a comparatively low speed. Some means is therefore provided for reducing the speed of the motor 60. Ve have provided a compact, simple construction for this purpose whereby all the parts are mounted upon the motor frame so as to facilitate the installing and the operation of the device and insure its proper operation under the various conditions presented. In the construction shown (see Figs. 1 and 1) the motor shaft 74 is provided with a worm 75 which engages a worm gear 76 on a shaft 77. This shaft is provided with a worm 78 which engages a worm gear 79 on a shaft 80. The contact arm 62 is connectetd with this shaft 80. The shafts 77 and 80 are mounted in a bracket or support 81 attached to the motor frame, thus forming a compact, structure. The contacts 63 to 67 inclusive are spring contacts and are pressed against the stationary contacts so as to exert the desired amount of pressure thereon. This pressure may be secured in any desired manner. As shown for example in Fig. 6 the piece 82 upon which the arm is mounted, is provided with a lock nut 83 which engages the arm, and is provided with an opening through which a pin 84: passes. It will be seen that by pressing the part 82 inwardly a sufficient amount to get the desired pressure, and then inserting the pin, the pin will prevent the retraction of the parts and hold the spring contacts against the stationary contacts with the desired pressure.

Referring to Fig. 10 where we have shown the circuits diagrammatically, we have illustrated the circuits as those seen from the hack of the apparatus. The lamps therefore will be in the reverse order to those shown in Fig. 1. The contact arm is shown as near the end of its movement,

that'is to say, in a position where it is controlling lamps 7 and 7. The current comes in through theplug 70, passes along wire 85 till it reaches the resistance 68 where it divides, a portion going through the resist ance 68, conductor 86. motor 60. conductor 87 and conductor 88 back to the plug 70 and out to the main line. The remaining current passes through conductor 90 to the moving contact arm 62 and then passes through the series of outer stationary contacts to the various lamps and back to the plug 70. If now the contact arm 62 is moved. around until thespring contact 63 engages the stationary contact 91. the current will pass from the plug 70 along conductors 85 and 90 to arm 62. then through contact 91 and conductor 92 to lamp 7, and

thence by conductors 93, 94 and 95 to conductor 88 and plug 70, and thence out to the main circuit. This lights the light 7 and brings to view the figure or character in front of it. When the spring contact reaches stationary contact 96, the current passes to the contact arm as before and thence through conductor 97 and lamp 7 to conductor 93 and thence back to the plug as before through conductors 94 and 95. The light 7 has now been extinguished and the light 7 lighted, which brings to view the figure in front of light 7*. IV hen the con tact arm reaches the contact 98, the current passes to the arm as before and then through conductor 99 to the point 100, whence it provides a portion continuing along the con-- ductor 99 to lamp 7 and thence back tothe plug. another portion continuing along conself-contained ductor 101 to lainp 36, thence alon gcon? ductor 102 to a conductor 103, and thence to conductor 93, andthence'through conduc tors 94 and 95 back totheplug.v This lights the light 36 and the light 7 and brings the two characters in front'of theselightsin- View, that is to say one'character inthe set" land one character in the set 5. When the contact 'arm passes contact 104 the light 7"- remains lighted because the contacts 98, 104

and" 105 are tied together. I In this position the spring brush 6l'engages the contact 106 inthe second series of contacts. The current" then passes from the" contact arm,

through the contact 106 toconductorf107, thence to lamp '37, thence to conductors102,

103', 93 and 95', back to the plug." This lights the light 3'7. When the brush contact and the contact arm reaches contact 105 which is tied 'to- 104'and "98, the lamp 7 is still kept lighted. The brush 64 passes from contact1'06 to contact 108, thence byfconductor 109 to lamp 38 thence through 0011- ductors 102, 103, 93 and 95 back to the plug Thislightslight t fi and brings to View the figure or character in front :of' this light.

The contact then moves until the spring contact 63 engages contact 7110.

through conductor 111 through lamp 3,9 and thence through conductors'102f103, 93.94

and 95 to the plug 70. The c urrent divides just before reaching lamp .39, a portion,

passing through conductor112 "and thence through lamp 7 and thence through conductors 93, and 95 to unplug siinultaneolusl y lights lights .39 and 7 "and bringsthe figures in front into view; The

" lights 38 and 7 have now been eiitingui'shed b5} the movement of the spring contact "from the contacts through Whichthey receive cur rent. 'The contact arm then moves to'contact 113 whereupon the current passes as be-' tore to the contact arm and thence through 5 contact 113 and conductor l ll tolamp4t0,

thence to lamp 40, theiice to conductors 102, 3

103, 93. 9e and 95 to the plug The current divides before passing through the lamp 10, a portion of said current going v through conductor 115 and thence lamp 7 conductors 93, 94 and 95 back to the plug" 7 This lights lights 40 and?" and brings to'view the figures intron tot them., In'the meantime the lights 39' and 7 have been ex: tinguished. lVhent-he contact arm reaches the contact 116, the current passes' to-the contact arm as before and then asses along -conductor117 to light 41 and thence through conductors 102, 103, 93, 9 1, and 9,5 to the plug '10. The current divides just before reaching light 11, a port-ion ft-hereot passlng through conductor 1.18 and thence to l ght 7 and thence to conductors 93,941and'95ft o' the plug 70. This lights lights 41 and?" I I The cur rent then to the contact arin 62 as before and'then through contact 110, thence This.

11133111311119 is extinguished.

and brings to view the figures in front thereofi In the'in'eantime,thelights 10- and 7 have been extinguished. The contact arm then moves to contact 119. The current then passes .to the arin a's before and thence to conductor120t0 lampF1-2 and thence to conduetors 102, 103, 93,594 and 95 tothe plug .70., The" current i divides just before it reaches lightl2 an'dkpasses through conduc tor 121 and thenceto light 7 .and'thence to conductors .93, 9 1 and95 back to'the plug 7 0.

The conta ct -arm then-passesto contact'122.

Thecurrent then passes to the arm asbe fore and thenceto conductor 123 and thence Y to lamp 13-and conductors 102, 103, 93,915

and 9 5 to-plug '7 The current divides just before it reaches lamp 13, a portion thereof passing through conductor 1241 andthence' through light 7 and thence to conductors 93., 94g and 95 to the plug 70. This lights lights 42 and 7 and brings into vi'eiw the figures in front of them. The lights 11 and i 7 in the meantime are extinguishedf The contact-arm then move-sto contact 125. The [9 current passes to the arm62 as before and thence -io conductor 126 to light 7* aiid thence to conductors 93, 9 1 and :.to'the plug 70. 1 Thislights the light 7." 'This is thelight back of th'epoint where the two figures join in Figurej3 that is'the point six aiidwhen this ligh-t'is' lighted itbrings' the two figures together as shown at six iuFigure 2. Y It will benoted that'there are" several' conta'cts 125,- a-llfconnected tothe conductor 123. This causes thelig ht 7 to be lighted for a longer period than the-Other lights toindicate for example that when'the two figuresjoin theyfstand for a little while conversing." Theythenfpass on :into the 'doorway '8. ,Asithe contact arm moves along, it reaches the Contact 127-. The current then p asses'from the arm 62=to con-- ductor 128 and'thenc'e to light-T and thence by conductors 129 and 95 to thei'ilug :70.

70. This lightsdight '7 and brings figures in front oiiit in view. The light 7 in the A g The contact arm then moves to contact 131 and the current passes trom said contact arm to conductor 132to lightfi and thence byco'nductor 129 i tinguishedfl The contact arn'i then moves to contact 133' and the current'passes from the arm 62 toconductor"131 to light 71 and thenceby conductors'129 and 95 tothe plug 70. This-lights light '7 and brings the fig.

andj95 tothe plug 70. This lights light 7 and brings the figures in front thereof in View,the*light 79' being inthe meantime exures in front ofit in view, the light 7 in the meantime being extinguished. The contact arm then passes to contact 135 and the current passes from the contact arm 62 to conductor 136 to light 7 and thence by conductors 129 and 95 tothe plug 70. This lights light 7" and brings the figures in front of it in view. The light 7 in the mean time has been extinguished. The con- -tact arm then passes to contact 137 and the current passes from said arm to conductor 138 to light 7 and thence to conductors 129 and 95 to plug 70. This lights light 7 and brings the figures in front of itin view, the light .7 in the mean time being extinguished. The contact arm then moves to contact 139 and the current then passes from the contact arm through conductor 140 to light and thence by conductor 95 to the plug 70. This lights light 7 and brings the figures in front thereof in view, the light 7 in the mean time having been extinguished. This particular light happens to be the light at the doorway 8 (see Figure 1 2) Where the figures disappear into the building. It will thus be seen that the various figures are successively brought into view and then disappear, thus forming the appearance of movement of the figures. 'These figures can be arranged in a walking, running or other moving attitude so as to produce any effective movement desired. Ve have shown a simple construction in order to make the invention clear but it is of course evident that the arrangement can be expanded as desired. The second set of stationary contacts may consist of a series of contacts 142 which may be of considerable length and which are connected to lights of advertisements or for other purposes. These lights will be lighted a considerable length of the time so as to show any desired stationary advertisement in connection with moving figures; The'third set of contacts may contain a long contact 144 which may be connected with a light or lights back of the stationary advertisement which light or lights will be in circuit for a comparatively long time so as to keep this stationary advertisement in view. This particular contact is connected with the lights 145. The current passes to the arm 62 as before described and then passes to contact 144 and conductor 146 to the lights 145 and then by conductors 147 and 148 to conductor 103 and thence by conductors 93, 94 and 95 to the plug 7 0. The fourth set of stationary contacts may be provided with a series of contacts 150 which may also light lights for any suitable advertisements. The fifth contact as here illustrated consists of a single continuous contact 152. The current passes from the contact arm 62 to this contactand thence by conductor 153 to light 56 and thence by conductors 1.03 93, 94 and 95 to the plug 70. .It is of course evident that these stationary contacts may be arranged in any desired manner to secure any desired result and we have simply shown certain arrangements in order to make the explanation of the device clear. scribed in detail a particular construction embodying the invention but it is of course evident that the parts may be varied in many details without departing" from the spirit of the invention as set forth in the claims herein filed and we therefore do not want to limit ourselves tothe particular construction shown. The stationary advertisements may be of any desired form and may be either arranged so as to be normally out of sight when the lights are not'lighted or may be arranged on the outer surface so as to; be inside as shown at 155 of Figure 2.

The use and operation of our invention are as follows The device may be used at any place desired. It may be located in show windows. It may be located outdoor or inside of buildings or Wherever the conditions make suitable. lVhen in position the motor is set in operation. This moves the contact arm 62 along the contacts of the stationary contact device shown in Figure 7 and successively lights the various lights. The characters or pictures for representing movement are ar- We have de- 7 ranged so as to be normally out of sight.

As the contact arm moves along the stationary contacts, the lights are successively lighted and extinguished and this brings the figures succesively into view. When the particular arrangement of figures shown in the drawings are used, the different figures in series four and five are successively brought into view so as to represent movement of these two figures and then when the point six is reached, Figure 3, the two figures come together, pause for a moment and then move along together into the door 8, thus forming the appearance of movement whereby two figures move along in different paths and then meet and move along the same path. This may be repeated over and over as the contact arm 62 rotates. The device therefore needs no attention and when once set in operation will continue to operate as long as desired. The motor is controlled by the rheostat 68 and the current through the motor and the lights is controlled by the switch 69 and the plug 70. WVhen the device is to be operated, the plug may be placed in position and then by means of an ordinary cord 71 it may be connected with a suitable socket at any convenient point.

We claim: I

1. An advertising device comprising a casing, a series of compartments in said casing, lights in said compartments, the side Walls of said compartments being adjustable to vary the size thereof, characters in front of said compartments and normally concealed from View, the characters only being in View when the lights are lighted, means for successively lighting said lights so as to successively bring said characters into View to form the appearance of movement.

2. An advertising device comprising a casing, two series of compartments in said casing, lights in said compartments, characters in front of said compartments and normally concealed from View when the lights are not burning but exposed to view when the lights are burning, means for successively lighting said lights in the two series of compartments so as to expose the characters and produce the appearance of movement of two different characters, and means for transferringthe character associated with one series of compartments to the other series of compartments at some point intermediate the ends of said series sothat the two characters join for the restof the apparent movement.

Signed at Chicago, in the county of Cook and State of Illinois, this 31st day of Januv7 ary, 1920.

LAl/VRENCE W. STONEQUIST.

CHARLES ROTTUM. ARTHUR J. STONEQUIST. 

